What ClassDojo does well
ClassDojo is free for teachers, with a student experience – avatars, Points, Big Ideas – that younger students respond well to. Its parent communication is a genuine strength: photo and video Stories, calendar reminders, and messaging that translates into well over a hundred languages, which matters for schools with multilingual families.
Where schools look for something different
ClassDojo is built around the individual classroom, and that shows up as a data problem for a school trying to see the whole picture: there’s no MIS integration, so student and behaviour data tends to live inside each teacher’s own classroom setup rather than syncing into one dataset your school actually owns and controls. There’s no dedicated wellbeing check-in tool, no House or values system to align behaviour recognition across classes, and no straightforward way for leadership to pull a whole-school view without manually stitching individual classrooms together. And because the core product monetises through ClassDojo Plus aimed at parents, a school adopting it at scale doesn’t get a single, predictable per-student cost the way a paid, school-billed platform offers.
Switching & getting started
Moving to Ten Points is handled end to end by our team, and schools often start with a single phase or year group rather than switching everything at once. Wonde integration means student, staff and class data syncs automatically from your MIS, and – unlike a classroom-by-classroom rollout – a school admin can set up the whole structure (name, houses, key stages) centrally from day one.
Ten Points vs ClassDojo
| Criterion | Ten Points | ClassDojo |
|---|---|---|
| Behaviour recognition | Reward and Reflect points tied to school values and Houses, consistent across every classroom | Points and Big Ideas awarded by individual teachers, celebrated with avatars |
| Data ownership & connected data | One school-owned dataset, synced automatically from your MIS, visible and exportable by your school at any time | Data lives largely inside each teacher's individual classroom setup, with no MIS sync – there's no single, connected, school-owned view unless a school manually stitches it together |
| Wellbeing & student voice | Dedicated wellbeing journals and check-ins, routed to staff automatically | Social-emotional learning support through Points and Big Ideas, not a dedicated check-in tool |
| Whole-school insights | Live whole-school dashboards combining behaviour and wellbeing data | Built for the individual classroom; whole-school analytics for leadership aren't the product's focus |
| Family & community engagement | Family Connect shares good news home the day it happens; in-school live displays | Parent messaging with photo/video Stories and translated messaging |
| Student experience | Age-appropriate wellbeing journals and avatars from Reception to sixth form | Avatars and a UX aimed mainly at younger primary students |
| Setup & data integration | Wonde MIS integration included on every plan; onboarding handled end-to-end | Set up class by class; no school-system/MIS integration |
| Safeguarding & data privacy | UK GDPR compliant and ICO-registered (ZB716018), with a Data Processing Agreement available upfront | Holds a Common Sense Privacy Seal; privacy-focused, US-headquartered |
| Pricing & value | Published per-student pricing, from $4.99/student/year, paid by the school | Free for teachers; ClassDojo Plus is a separate paid tier aimed at families |
Who should choose which
Choose ClassDojo if…
- You're a single teacher wanting a free tool for your own classroom, not a whole-school system
- Parent communication – photos, videos, translated messaging – is your top priority
- Your students are mostly younger primary-age, where ClassDojo's avatar culture lands best
- You don't need your data connected across classes, synced to your MIS, or owned centrally by your school
Choose Ten Points if…
- You want your school's behaviour and wellbeing data to be one connected, school-owned dataset – not scattered across individual teacher accounts
- You need whole-school data leaders can act on, not just classroom-by-classroom activity
- You want behaviour tied to your school's own values and House system
- You want MIS sync (Wonde) so student and staff data doesn't need entering by hand
Not sure which fits? Our guide to choosing a behaviour & wellbeing platform walks through the full framework these scores are drawn from.
Frequently asked questions
Is ClassDojo free?
The core ClassDojo product is free for teachers. ClassDojo Plus, a separate paid tier, is aimed at families rather than schools. Ten Points is paid by the school on a transparent per-student basis, from $4.99/student/year, which includes MIS integration and a single, connected, school-owned dataset that ClassDojo's classroom-by-classroom free tier doesn't offer.
Does ClassDojo connect data across the whole school?
Not by default – ClassDojo is set up classroom by classroom by individual teachers, with no MIS integration, so there's no single dataset a school leader can see or export without manually pulling it together. Ten Points syncs every class from your MIS via Wonde into one connected, school-owned dataset from day one.
Does ClassDojo work for secondary schools?
ClassDojo's avatar-and-points culture is most associated with primary settings; secondary adoption is lighter. Ten Points is built to scale the same platform from Reception to sixth form, with wellbeing journals that adapt to a student's key stage.
How much does Ten Points cost?
Ten Points is priced per student, per year: Teacher from $4.99, Classroom from $6.99, and School from $9.99 per student per year (billed annually), with monthly billing also available. Every plan includes Wonde integration.
Can Ten Points do parent communication like ClassDojo?
Family Connect shares good news home the day it happens, and live displays celebrate achievements in school. It's a different shape to ClassDojo's photo-and-video Stories feed – if that specific parent-facing culture is what your school wants, that's a genuine reason to look at ClassDojo.
Who owns the data in ClassDojo versus Ten Points?
In ClassDojo, each teacher's classroom data sits largely within their own account, without a school-wide MIS sync – so there's no single place your school owns and controls all of it. In Ten Points, your school is the Data Controller from day one, with one connected dataset synced from your MIS, covered by a Data Processing Agreement.